Spectrum Brands is partnering with Kate Beckinsale who will serve as the brand ambassador for its Russell Hobbs brand.
According to Spectrum, the British actress will be featured in a media campaign that will showcase original, easy-to-make recipes along with tips from Beckinsale that are all aimed at home entertaining. The entire campaign will also be featured on Russell Hobbs’ website.
“We are excited to announce Kate Beckinsale as our first-ever U.S. brand ambassador for Russell Hobbs. A special brand to the Spectrum Brands family, we are thrilled to offer U.S. consumers real solutions that make life at home more enjoyable,” said Steven Fraundorfer, president of the home and personal care appliances division for Spectrum Brands. “As we continue to provide timeless design and true innovation, we are thrilled to have Kate on board.”
“As a busy actress and mom, Russell Hobbs appliances make life at home easy and enjoyable,” said Beckinsale. “The products add a sweet touch of nostalgia to my every day, and I am so excited to partner with such an iconic brand.”
The current Russell Hobbs collection features small kitchen appliances in a style-driven Retro Series and a Glass Series comprised of coffeemakers, electric kettles and toasters. Company officials said in the coming months products including a blender, food processor, hand mixer and hand blender will be added to the Retro line.