Spectrum Brands has acquired Salix Animal Health, LLC, a leading vertically integrated producer and distributor of premium, natural rawhide dog chews, treats and snacks with annual revenues of approximately $100 million. Financial terms of the deal were not disclosed.
“Salix will further strengthen, expand and diversify our pet segment’s position in rawhide dog treats, which is a fast-growing pet sub-category with estimated annual global retail sales of $2 billion,” said Dave Lumley, Spectrum’s CEO. “It will provide important channel and brand differentiation for Pet’s North American Dingo business, along with immediate revenue opportunities in Europe and Latin America.”
Founded in 1988, Salix offers a line of chews made from beef hides, pork, chicken, beef and other various proteins. Salix branded and private label products are sold to mass merchandisers, grocery stores, pet specialty stores and warehouse clubs.
Its two flagship brands are Healthy-Hide— which is marketed across the Good ‘n’ Fun, Good ‘n’ Fit, and Good ‘n’ Tasty family of brands— and Digest-eeze.