As part of an effort to focus on growth and improve efficiencies for its North American retail partners, Spectrum Brands has announced that Kevin Blossom has assumed the role of vp/North America Sales & Trade Marketing for the Spectrum Brands Appliances division. At the same time, the company has consolidated the Remington Personal Care business with the Small Kitchen Appliance business, which controls brands such as Black & Decker, George Foreman, Juiceman and Breadman, Spectrum noted.
The new organization will allow various operations to share resources efficiently, leverage consumer retail expertise across a broader portfolio, and allow the company to bring bigger and more relevant growth opportunities to the market, Spectrum stated.
Blossom has been with Spectrum Brands for 15 years in sales and marketing roles, most recently leading the North American Sales & Trade team for the Remington Personal Care business, the company pointed out. He reports to senior vp and general manager Steven Fraundorfer.
“Kevin brings a deep knowledge of the retail environment and the leadership we need to substantially grow our North American Appliance business moving forward,” Fraundorfer said in announcing the move. “With over $500 million in North American Appliances net sales, the division holds number one and number two positions in a wide array of personal care and small kitchen appliance categories.