Spectrum Brands is partnering with China e-commerce giant JD.com to bring several of the former’s brands to the Chinese marketplace.
According to Spectrum, the partnership will allow the company to offer a broad range of products through multiple flagship stores beginning in September. Categories included in the deal include home appliances, personal care, pet supplies, hardware and home improvement, home and garden, batteries and auto care.
Flagship stores covering brands such as George Foreman, Remington, Rayovac, Armor All, STP, Tetra, Dingo, FURminator and Nature’s Miracle will be launched in the coming weeks as a phase one implementation.
“We are excited to enter into this strategic partnership with JD.com as it will accelerate Spectrum Brands’ entrance into the world’s largest e-commerce market,” said Dave Albert, managing director of Asia-Pacific for Spectrum Brands. “Through JD.com’s high-quality, online shopping platform, we will offer our expanding portfolio of innovative and trusted products to hundreds of millions of emerging middle-class consumers in China.”