Spectrum Brands To Expand Wisconsin HQ

Spectrum Brands is expanding the capacity at its world headquarters building in Middleton, WI, to accommodate expected continued growth over the next several years.

The 30,000-square-foot addition at the south end of the four-story, 220,000-square-foot world headquarters at 3001 Deming Way in Middleton is scheduled to be completed in the spring of 2017, with groundbreaking set for next month. The new positions are expected to be multi-functional in administration, marketing and technology.

In 2013, the company moved into its global headquarters building that also houses several North American divisional operations, North American shared services and an expanded, state-of-the-art technology center to accelerate new product development for the global battery, personal care and home appliances businesses. The Middleton facility was built to accommodate as many as 675 positions, a capacity level nearly reached 2-1/2 years later.

“Since our origins 110 years ago as a battery manufacturer on Madison’s east side, our company has played a significant role as a major employer in Dane County and other parts of Wisconsin,” said Andreas Rouvé, CEO of Spectrum Brands Holdings.

In addition to its world headquarters in Middleton, Spectrum Brands maintains Wisconsin battery manufacturing plants in Fennimore, with 320 employees, and Portage, with 200 employees.

The building expansion will be developed and owned by the Livesey Company, a family-owned, commercial real estate development company based in Middleton that developed and owns the Spectrum Brands world headquarters building.