Spectrum Diversified Designs, which manufactures storage and organizational solutions, has launched a newly improved website at SpectrumDiversified.com.
“Spectrum’s new site provides a fresh and simplified look that is user-friendly and easy to navigate,” said Alli Finer, Spectrum’s e-commerce sales manager. “It includes a responsive design, improved search functionality, enhanced content and photos, and an overall better experience for our customers.”
As part of this enhanced experience, Spectrum restructured its item categories to include baskets, bath, beauty, closet, entryway, garage, kitchen and office. As Spectrum expands into new areas of the home including dorm and apartment living, baby nursery, and laundry room, new sections will continue to be added, the company noted.
The new site also integrates updated new features, including a revamped blog, product reviews, and an “As Seen In” press page. Social media plug-ins allow customers to share their favorite products and connect through Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+. Shoppers can also create an account with Spectrum, allowing them to generate wish lists and track orders.