Spectrum Diversified Designs Appoints National Sales Managers

Spectrum Diversified Designs has appointed Jim Anderson and Tony Levis as national sales managers. They are tasked with managing and building sales, creating sales strategies for national and independent accounts, as well as facilitating new business development.

Anderson brings over 30 years of consumer product experience having worked for Lifetime Brands, Trudeau Corp., Wilton Brands, and most recently Zak Designs, where he served as director of sales for 11 years. Anderson is experienced in product development, private label programs and e-commerce strategies.

Levis comes to Spectrum with over 25 years of packaged goods experience in selling both branded and private label products. Recently serving as national consumer sales manager for Sabert Corporation, a manufacturer of food packaging, catering, and take-out products, Levis focused on key grocery, party, drug, dollar and mass merchant channels.

“Jim and Tony will play a crucial role in enhancing our brand globally as we continue to introduce innovative storage and organization solutions and provide ongoing best-in-class service to our retail partners,” said Aaron Goodman, president of Spectrum Diversified Designs.