Bell’O is getting sporty in promoting its entertainment furniture.
The company has teamed up with Emmy Award-winning sportscaster, Len Berman, to bring consumers topics from his Top 5 daily newsletter via the Bell’O International Facebook page.
Facebook fans can post questions or comments that relate to each topic covered, and Len will respond to them. The Berman posts will appear once or twice a week on the Bell’O page. Consumers just have to hit the “Like” button on the Bell’O page to join the discussion.