The tabletop category has reached a critical point as Millennials age into a variety of new life moments that have the potential to significantly grow the market. However, the industry must focus even more heavily on innovation within the category in order to tap into that growth potential, noted Joe Derochowski, home industry analyst for the NPD Group, on day two, April 11, of the spring New York Tabletop Market.
Evidence of that focus was found throughout Forty One Madison’s showrooms as brands discussed current strategies in luring the generation. Selling an experience, for example, has been the talk of the town, and many vendors this year merchandised showrooms and developed new products with that experience in mind.
At the show, Gibson launched and expanded several new collections that encompass cross-category solutions for the home and kitchen in order to offer that experiential shopping and home entertaining experience. The company’s new Pastel collection, for example, features a wide selection of products, including dinnerware, prep, serveware, cookware, bakeware, coffee/tea and cutlery in colors such as mint, pale pink, lilac, light gray, coral, pale yellow and pale blue.
Hampton Forge also expanded tabletop collections into cross-category solutions aimed at enticing the Millennial consumer. The brand’s Tomodachi Rainbow collection of flatware, which taps into the growing “unicorn” trend among Millennials, was expanded at the market to include a full range of bar tools and accessories in a matching iridescent finish.
Personalization is also key and many brands offered mix and match assortments that would allow retail to help Millennials tell their own story. Lenox, for example, debuted its new dinnerware collection in partnership with Domino Media Group, Domino by Lenox, which was specifically designed for the Millennial consumer. The collection was inspired by vintage arcade games and features three unique patterns, Optique, Technic and Gradiance, resulting in a mix and match assortment of options.
Lifetime Brands’ Mikasa tapped into the mix and match trend but also married it with two other design elements currently on the rise, reactive glaze and matte finishes. At the market, the company showcased its Sierra collection, which features reactive glaze tableware, including plates, mugs and multiple size bowls, in a mix-and-match gloss and matte finish.
Multi-functionality has also hit its stride among Millennials, and brands this spring took the opportunity to present the latest in oven to table. Villeroy & Boch launched its Clever Cooking Color collection, for example, which features multifunctional lids that can be used as shallow baking and serving dishes as well as trivets. The collection also includes a hand-painted interior spiral design in hues of green, pink and blue.
For more coverage of the New York Tabletop Market, see NOUVEAU in the April 2 issue of HOMEWORLD BUSINESS®.