Lodge Manufacturing is expanding into stainless steel cookware and silicone accessories.
Launching next month at the International Home + Housewares Show, the stainless steel cookware will be part of a nine-piece set available in May.
The set includes a 1.9-quart stainless steel sauce pan with lid, a 3.4-quart stainless steel sauce pan with lid, an 8-quart stainless steel stock pot and a 3.3-quart stainless steel deep skillet with an interchangeable lid, a 10.25-inch cast-iron skillet and a red silicone hot-handle holder. The cast-iron skillet is made in the United States, while the stainless steel cookware, glass covers and silicone handle holder are manufactured in China. The set will have a suggested retail price of $280.
“We decided to develop the set as a way to introduce Lodge cast iron to buyers, dealers and consumers who don’t traditionally buy or use our core brand but were interested in it, a powerful suggestion and introduction to Lodge,” said Mark Kelly, marketing promotions manager.
The new open-stock silicone group includes hot-handle holders, square trivets with Lodge’s logo and square pot holders, all available in four colors.