Staples Appoints Marketing Exec

Staples, Inc., has named Shira D. Goodman as executive vice president of marketing. She had previously served as senior vice president of StaplesDirect.com, the company’s e-commerce and catalog operation. In her new position, Goodman will be responsible for the strategic, operational, and financial aspects of Staples’ marketing program across its retail, catalog, contract, and Internet businesses. She will lead marketing programs including television, print and radio advertising, direct mail and special programs.