Staples has launched Staples Worklife, a quarterly magazine designed to spark conversation and serve as a resource among working professionals.
The magazine was created as an extension of the Staples brand transformation introduced earlier this year and will be delivered digitally and in print. The magazine’s initial circulation of 250,000 copies is targeted toward business customers. Later this summer, Staples will launch an accompanying podcast and e-newsletter. Staples Worklife will also expand beyond a magazine to include events and a digital community.
“Put simply, our business customers are looking for ways to improve their worklives. They told us they want solutions to be more productive and connected at work,” said Marshall Warkentin, chief marketing officer, Staples. “At Staples, we’re uniquely positioned to bring together solutions to millions of working professionals and to bring a sense of community to work. We’re here to better worklives, whether in an office or anywhere else— that’s why we’re introducing Staples Worklife.”
The first Staples Worklife industry event will take place in Boston, featuring panels on worklife topics related to productivity, connectivity and inspiration. The event, held in partnership with FastCo Works, Fast Company’s branding content studio, will include product brand experiences and networking sessions with Staples customers, business professionals and other influencers. Panel topics will include diversity in action and riding the waves of disruption in industry.