Staples has named Michelle Bottomley its new chief marketing officer. In this role, she will be responsible for marketing across the office superstore chain, helping to promote the company’s pivot to focusing on its North American delivery business.
She will report to Staples’ CEO and president Shira Goodman. “Bottomley’s strong background in business-to-business marketing, including working closely with and leading sales teams, and deep expertise in digital marketing will be critical as we transform Staples to be a solutions provider for businesses,” said Goodman.
Prior to joining Staples, Bottomley was global chief marketing and sales officer at the human capital firm Mercer, where she helped grow revenue through branding, demand generation and data-driven digital experiences that integrated marketing and sales. Earlier in her career, she was chief marketing officer for Barclaycard, a global credit card company. Her 10-year career at Ogilvy & Mather included the growth of Ogilvy’s consulting organization and culminated in her role as chief operating officer of Ogilvy’s flagship office in New York.
Bottomley replaces former CMO Frank Bifulco, who had previously announced his intention to retire in 2017.