The Office by Martha Stewart collection has launched at Staples. Select Staples stores and staples.com/MarthaStewart now provide the office collection.
By March 1, the collection will be featured in more than 1,100 Staples stores, stated Sequential Brands, the licensor for Martha Stewart.
The Office by Martha Stewart collection features organizing products and accessories suitable for offices, homes and small businesses, including Discbound notebooks, message boards, folders, and Stack+Fit storage solutions. The collection offers clean, contemporary styling, and designs that provide function and versatility, making the line easy to customize to user work preferences, the company said.
To help consumers explore and coordinate potential purchases, Staples.com has mounted videos that feature three different approaches to workspace development consumers can employ using Office by Martha Stewart products. The video presentations take different approaches to workspace arrangement into consideration and are dubbed The Designer, The Organizer and The Working Parent. A corresponding image on the web page mounting the video shows the final system the video shows under assembly, with target points that shoppers can click on to learn about and purchase individual products.
“I am thrilled to collaborate with Staples in a direct retail program that will enable us to grow our brand and offer consumers across the country beautifully designed office products that make organizing your workspace simple, stylish and functional,” said Martha Stewart.
Liz Haesler, Staples svp/office supplies, machines, furniture and breakroom, said, “We’re excited about the new beautiful Office by Martha Stewart collection and our collaboration with Martha Stewart, who is a true expert in organization and design. The collection provides our customers with inspiration to manage their office or home command center in an incredibly stylish and functional manner.”
Staples entered into a multi-year strategic direct retail collaboration with Martha Stewart in 2015 that covers the manufacture and distribution of Office by Martha Stewart products.