Staples said it has debuted Staples Connect in the Boston area, a reinvented store with coworking, podcasting and community event spaces where professionals, teachers and students alike can connect and grow together.
The new store concept is built around the needs of the retail customer with a focus on community, hands-on learning and solutions. The new format is featured in six stores— Cambridge, Somerville, Needham, Boston, Brighton and Danvers— while some elements of Staples Connect can be found in stores throughout Massachusetts.
“We recognize that the way people shop is changing, and with the launch of Staples Connect we are adapting to fit the needs of our customers,” said Mike Motz, CEO, Staples U.S. retail. “Our customers are teachers, students of all ages, small business owners and side hustlers. Research shows that much of what they are seeking is real human interaction with members of their community and industry, which is key to productivity and growth. At Staples Connect, we do more than just supply your success through product offerings, we wholeheartedly support it.”
New elements of each store includes Spotlight Space, a free in-store event space designed as a platform for the personal and professional development of the community. In the nearly 500 square foot space, customers can connect and learn by hosting or attending events such as speaker sessions, workshops, seminars, meetings and more.
Through a collaboration with iHeartRadio, the Staples Connect Podcast Studio provides dedicated space for story tellers and small businesses to record. Staples Studio is a collaborative coworking space that provides entrepreneurs, small businesses and students access to private or shared offices, community kitchens, meeting rooms and new technology.
The store layout also features the Solution Shop, a new way of shopping, focused on building solutions for home offices, small businesses and classrooms. An updated assortment and merchandising strategy includes nearly 1,000 new products and 40 new brands.