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Starfrit Expands The Rock Cookware With Cast Iron Line

Starfrit is building on the momentum of its durable non-stick offering, The Rock, with its newest addition to the collection, The Rock Cast Iron.

Without compromising traditional cast iron benefits such as heat retention, durability and versatility, The Rock cast iron cookware is easy to clean thanks to its Roc.Tech surface treatment, said Starfrit. The combined durability with easy-cleaning characteristics, noted the company, is due to its manufacturing process, which modifies the surface to form an ultra-durable rock-like finish.

The Rock’s new cast iron offerings, which are oven safe up to 450-degrees Fahrenheit and compatible with all cooking surfaces, including induction, is also treated with Starfrit’s anti-rust treatment. While the company said the products are 15% lighter than traditional cast iron pans, they are made with riveted stainless steel handles that offer an ergonomic grip and stay cool on the stovetop.

Currently, Starfrit is offering its new The Rock Cast Iron Collection in an 8-inch fry pan, 10-inch fry pan, 12-inch fry pan with a helper handle and an 11-inch grill pan, also equipped with a helper handle. The fry pans have a suggested retail price range of $39.99 to $49.99 and the 11-inch square grill pan has a suggested retail price of $54.99.