In an effort to bring more awareness to the growing crisis around single-use plastic, Stasher, a manufacturer of reusable silicone storage bags, has launched a new marketing campaign titled “Save What Matters.”
The campaign is designed to help increase access to reusable alternatives, the company said. Stasher said it will replace 25 million single-use plastic bags through 2021 by giving away over 100,000 Stasher bags. Stasher will be giving these bags out to those who attend select beach clean-ups through Surfrider Foundation and other Stasher nonprofit partner events throughout the year. Starting in July, Stasher will also drop surprise Stasher bags in random orders placed directly through its website.
“As a mission-driven company, one of our goals is to increase access and ensure that anyone can play an integral role in the plastic-free movement,” said Kat Nouri, founder of Stasher. “Our own Stasher squad has been inspirational and foundational to our success, we are looking forward to welcoming new members to our squad so we can Save What Matters.”