Staub is placing its marketing focus on restaurants and innovative chefs that use the company’s French-made, cast iron cookware.
Dubbed #ChefsChooseStaub, the company’s campaign is highlighting a variety of chefs that use the brand’s cookware in their restaurants. The campaign has its own dedicated webpage as well, filled with video testimonials from Staub chefs, recipes and product information.
Chefs featured in the campaign include Andrew Zimmerman, Mark and Brian Canalis, James Kent, George Mendes, Dan Kluger, Chris Cipollone, Walker Stern and Joseph Ogrodnek.
The new Staub campaign is being promoted across the brand’s social media accounts as well.