Steelite International, a manufacturer and supplier of tableware and buffet solutions for the hospitality industry, has acquired The Homer Laughlin China Company’s food service division and the Hall China Company. Terms of the transaction were not disclosed.
According to the company, Homer Laughlin’s iconic retail line, Fiesta, will not be part of the sale and will continue to be manufactured at the existing plant in Newell, West Virginia. Fiesta will be sold exclusively to the food service market by Steelite.
Steelite stated the former Homer Laughlin and Hall China manufacturing operations will now collectively be known as The Fiesta Tableware Company. Steelite will take over the manufacture and sales of key product lines from Homer Laughlin and Hall China’s food service offerings.
The company said that customers can expect most dealer partners to stay the same, and all representation will be conducted through Steelite’s network. Its international reach will put the Homer Laughlin name on food service tables worldwide.
“We want our customers to know they are in good hands with Steelite. Both companies are working hard to make this a seamless transition. Finding a powerhouse brand like Steelite was important to us as we transitioned to focus on Fiesta and its considerable retail influence,” said Elizabeth Wells McIlvain, president of The Homer Laughlin China Company.
McIlvain said the Wells family entered into the sale of the food service division to be able to focus exclusively on the popular and colorful line of retail dinnerware.
“We are very pleased to acquire The Homer Laughlin China Co., and Hall China Company brands for the hospitality market,” said John Miles, Steelite International president and CEO. “In working with the Wells family, we understood we needed a creative solution since we were only acquiring a portion of the business. We took a step back to analyze the situation and came up with an imaginative and collaborative plan that achieved both parties’ goals, which were for Steelite to acquire and sell HLC and Hall China brands to the Americas food service market and for Fiesta’s production to stay in America at the current HLC facility on the Ohio River.”