Stein Mart has formed a strategic partnership with Kibo to launch the retailer’s updated website powered by Kibo’s e-commerce platform.
As part of Stein Mart’s overall omnichannel retailing strategy, the feature-rich and responsive designed site allows shoppers to now have the same experience across all of its retail touch-points, giving customers a more personalized online shopping experience, the company said.
New features on Stein Mart’s redeveloped website include expanded visual merchandising capabilities for all categories; responsive design to accommodate customers’ screen size orientation on various devices; optimized SEO for improved organic search; easier navigation for searching and shopping; simplified, one-page checkout; and customer ratings and reviews.
“E-commerce is a significant sales growth opportunity for us driving brand awareness and traffic to our stores. In looking for a new business partner, we wanted an agile platform that would be the foundation for our current and future omnichannel business needs,” said Dawn Robertson, CEO, Stein Mart. “Our online sales increased by 70% in 2015 and we expect to continue that trend with the launch of our smart, responsive website. Kibo’s cloud-based e-commerce solution allows us to scale and evolve our omnichannel business, while also giving our customers an easier path-to-purchase.”