Stein Mart has enhanced its loyalty program to provide more value for customers. The retailer has doubled the earn rate, which means cardholders now earn rewards twice as fast.
Under the new program, called “SMart Rewards,” Stein Mart credit cardholders now earn two points for every $1 spent at Stein Mart, and Elite cardholders ($500 annual spend) earn four points for every $1 spent. All cardholders receive a $10 reward, which has been rebranded as “Stein Mart SMart Cash,” for every 1,000 points earned. Additional program benefits include a $10 Stein Mart SMart Cash gift upon enrollment, 10% off first purchase, extra savings events and birthday surprises.
“The standard of what it takes to win and keep customers in today’s competitive retail environment keeps getting higher. Whether it’s introducing new products and services or improving our loyalty experience, we are always looking for new ways to be more relevant to our customers and better serve them,” said MaryAnne Morin, president, Stein Mart. “Earning more rewards, on top of our everyday low pricing, makes shopping at Stein Mart even more appealing for style-conscious, value-seeking customers.”
The company also announced it will be piloting an enhanced multi-tender loyalty program early next year in approximately 100 stores. The primary focus of the pilot will be to enable all customers to earn Stein Mart SMart Cash on their purchases regardless of how they choose to pay.