Stein Mart has formed the SMart Council, a panel of 13 accomplished, fashion-savvy businesswomen from key markets throughout the U.S. where the company operates. The panel will provide insight into their shopping patterns, what issues frustrate them, offer solutions and share objective views of their Stein Mart shopping experiences to generate ideas to improve the customer experience.
The women were hand-selected from various backgrounds, ethnicities, age and geographic areas, to include a well-rounded mix of Stein Mart’s core customers, from business professionals, mothers, fitness fanatics, travel gurus, foodies and more.
The council will participate in a variety of conversations and activities structured to leverage their talents and expertise, covering topics such as brand perception, fashion preferences, loyalty programs, and promotions.
“This talented and diversified group of women represents a broad range of female shoppers and brings extensive business knowledge to the council. Whether dressing for work or a workout, a special occasion, or downtime with their friends and families, our SMart Council members have opinions about what they wear and how they shop,” said MaryAnne Morin, president of Stein Mart. “Better understanding customer preferences is central to our growth, and we look forward to gaining valuable insights from these dynamic women.”