Steve Greenspon, Honey-Can-Do International

homeworld players greensponThe August 15 edition of HOMEWORLD BUSINESS® revealed the 11th Annual “Players,” people to watch in housewares during the next 12 months.

Selected by HomeWorld Business editors, the Players represent a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld Players are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Steve Greenspon, Honey-Can-Do International, CEO

PLAYER’S CREDENTIALS: Steve Greenspon is leading Honey-Can-Do on a growth path. This has been accomplished through both organic growth of its core namesake brand as well as through acquisition. The company has added to its housewares portfolio with the acquisition of Zevro, Urbio and Kitchen Supply.

The fast-growing company is not only growing in the U.S. but internationally, investing in international business development staff, opening a larger office in Shanghai, and last summer, opening warehouses in Canada and the Netherlands.

WHAT TO WATCH: Greenspon continues to build Honey-Can-Do for long-term growth, providing retailers looking for a full solution with different product, pricepoints and materials to meet each retail channel’s distinct needs, from mass to gourmet. The company is also committed to supporting e-commerce as a channel, he said. He will also continue to invest in a strong team of personnel. The company has embarked on a process improvement project to evaluate ways to reduce costs, increase efficiency and improve the value it brings to retail partners.

Honey-Can-Do has as its mission to “rid the world of chaos one room at a time,” noted Greenspon. The company is investing in the Honey-Can-Do brand, and it has identified the kitchen as an area of top growth for the business. Kitchen Supply culinary housewares such as pizza peels and pizza stones will be brought under its Honey-Can-Do brand after a brief transition period. The company will continue to position its range of multi-pronged storage and organization brands through the Honey-Can-Do, HCD Refined, Zevro by Honey-Can-Do, Urbio and Perch brands.

PERSPECTIVE: “Everything we do is based on the long term. We’re making investments where we see a long term payback,” said Greenspon. “We go out of our way to be fair and honest. Our customers see that we always stand behind everything we do. I am accessible and in touch with every customer. We don’t have red tape, we’re flexible and respond quickly. The retailers that work with us see and appreciate that.”

2017 HomeWorld Business Players (click on name for profile):