Stop & Shop Launches New E-Commerce Platform

Stop & Shop has unveiled enhancements to its digital experience for shoppers including a new e-commerce platform and a revamped loyalty program called Stop & Shop Go Rewards.

The enhancements aim to provide customers with a seamless shopping experience and more opportunities for savings, and comes on the heels of Stop & Shop’s recent announcement that the retailer is increasing omnichannel capacity with the addition of three new warerooms and 50 more pickup locations this year.

Customers who previously used and the Peapod app will now place their orders directly at or via the mobile app. Stop & Shop’s new e-commerce site allows shoppers to build their shopping list, shop directly from the weekly digital circular and relevant in-app and on-site promotions, complete their grocery order online and choose to either pickup their groceries at their local store or have them delivered. For shoppers who have used Peapod previously, the switch will be seamless as their account information, orders and history will automatically transition over to the new platform when logging into their account.

“Stop & Shop prides itself on making things easier for our shoppers, and this new digital experience does just that,” said Gordon Reid, president of Stop & Shop. “It’s centered around one seamless website and mobile app that will provide our customers several ways to shop the wide assortment and everyday savings they count on with Stop & Shop.”

In addition, Stop & Shop is also offering customers more opportunities to earn rewards and save 15% or more with the launch of Stop & Shop Go Rewards. Fully integrated into the website and mobile app, the digital loyalty program allows shoppers to earn one Go Point for every dollar spent in-store or online. While previously only gas rewards were available, customers now have the flexibility to convert their points into several rewards including money off their next grocery order, gas savings at Stop & Shop fuel stations and participating Shell locations or even donating their points cash equivalent to their local food bank.