One Kings Lane, a division of Bed Bath & Beyond, recently opened its first New York City store in a landmark building set amid Manhattan’s trendy Soho neighborhood as a location where it could interact directly with Big Apple shoppers.
The retailer conceived the 3,500-square-foot Soho store, located at 143 Spring Street in a Federal-style building believed to be one of the oldest in neighborhood, as a statement about its brick and mortar intentions and the localized approach to merchandising central to them. A spokesperson pointed out that the merchandising, as arranged in the store over two shopping floors, reflects New York lifestyles and living environments, including loft and other space-limited dwellings.
The spokesperson pointed out that the Soho One Kings Lane store opening comes after a Southampton, NY, location debuted last year with a more suburban-oriented furnishings presentation. As the Soho location debuted, Debbie Propst, One Kings Lane president, characterized the store as showcasing the evolution of the brand from its e-commerce roots to its omnichannel emergence.
Still, One Kings Lane isn’t alienating the store from its e-commerce business. For example, the store includes a touch screen display case that gives shoppers access to Palette, the company’s custom upholstery service. Palette uses 3D product visualization technology to help consumers design their own furniture to taste.
In Soho, the store merchandise mix includes a combination of branded One Kings Lane Collection, vintage and antique, and one-of-a-kind furnishings as well as original art. Furnishings for living room, dining room, kitchen, indoor/outdoor spaces and bedroom, both adult and juvenile, get their share of space. The second floor in part houses a design services office, where consumers and even home décor professionals can work with on-staff professional designers.
See the gallery for a tour of the new One Kings Lane store in Soho.