StoreBound, makers of the Dash kitchen electrics brand, has named Claybourne Elder as the brand’s new director of content and brand community.
Elder brings 15 years of personal culinary and DIY experience, from cooking at home to renovation projects with the family. In his new role, Elder will help promote and serve as the go-to product spokesperson across StoreBound’s housewares brands including Dash cookware and others. Through his storytelling ability and culinary experience, he will also support product launches across various retailers including Amazon, Target, Crate & Barrel, Bed Bath & Beyond and QVC.
Outside his role at StoreBound, Elder is a writer and Drama Desk and Lucille Lortel nominated actor. His past roles in film and television include FBI, The Carrie Diaries and Flatbush Luck as well as starring roles on Broadway including Company, Sunday in the Park with George, Bonnie and Clyde, and Torch Song.
“Bringing on Clay was an easy decision as he exemplifies everything StoreBound and our Dash brand stands for— love of family, excellence in performance and healthy living,” said Evan Dash, CEO and co-founder of StoreBound. “We look forward to leveraging Clay’s incredible talent to better shape our product journey and expand brand awareness to new households through his support on product launches and content.”