Story at Macy’s, the narrative-driven concept store inside 36 Macy’s locations nationwide, kicks off the holiday season with the launch of its latest theme: “Home for the Holidays.”
The concept showcases gifting options within home-themed environments. Running through December 31, “Home for the Holidays” offers a one-stop destination as shoppers explore stylized spaces that correspond to different gift recipients. The shop features more than 900 gifts from 200 small businesses, including items for foodies, lovers of travel, glam treats, tech and DIY kits, pet accessories and more.
“This is our first ‘Home for the Holidays’ installation at our new home inside 36 Macy’s stores nationwide,” said Rachel Shechtman, Story founder and Macy’s brand experience officer. “For this year’s living gift guide, we are bringing shoppers a wonderland of gifts for everyone on their list in the ultimate home setting. Our special event programming will bring the magic of the season to life helping shoppers enhance their holiday celebrations.”
At Herald Square, the Story concept offers an immersive experience that takes shoppers on a journey through four different, stylized homes full of gifts. Visitors can step inside a log cabin to discover gifts for someone who has everything, venture into an ice palace for gifts for those who deserve to treat themselves, explore a Mid-Century modern kitchen and find gifts for tasteful hosts and hostesses, and follow their inner child into a playroom filled with games and more.
Corresponding with the Story theme, in stores across the country, shoppers can join activities ranging from Thanksgiving tablescaping to ornament making and pop-up card creating seminars to benefit Make-A-Wish, as part of Macy’s Believe letter-writing campaign.