The COVID-19 pandemic will cause a significant and long-term change in shopping behavior, a Zion & Zion study indicated.
For instance, the marketing firm noted, in-store grocery shopping preference will drop from the 82.5% of consumers pre-COVID-19 to 65.5% post-COVID-19. As a consequence, online ordering for delivery should double and online ordering for pick-up to nearly double.
In addition, respondents to the study said they would be more willing to enter grocery stores than other retail locations in a post-coronavirus environment. When asked when they might be comfortable visiting certain public businesses, 35.4% of respondents said they felt they would be comfortable at grocery stores immediately, 17% within a month, 21.8% within two to three months, 9.9% within four to five months, 8.8% within six to 12 months and 7.1% in a year or more.
In contrast, 26.6% of respondents said they would be comfortable at retail stores immediately, 21% in a month, 23.4% within two to three months, 12.4% within four to five months, 8.9% within six to 12 months and 7.7% in a year or more.