According to eMarketer, Millennials are more social when it comes to media than they are in person, at least when it comes to shopping.
The organization’s research points to about 60% of Millennial consumers either having used social media to purchase goods or expressing at least some interest in doing so. That’s opposed to just under half of consumers in general. As for that, in general, women, at around 50%, are somewhat more interested than men, at around 45%, in purchasing products through social media.
When it comes to self checkout, 57% of Millennial regularly pay at the automated station versus 44% of consumers in total. In general, women, at 44% are marginally more likely to use the self checkout than are men, at 43%.