According to a study by Shorr Packaging Corp., most consumers would consider shopping Amazon Go, a fully automated store, but older consumers have some reservations.
In a study of 1,000 consumers, 84% see Amazon Go as a type of grocery shopping experience they would enjoy more than the typical food purchasing trip. At the same time, 25% said they would pay more for groceries if they didn’t have to wait in a checkout line.
About 75% of the respondents said they would be extremely or very likely to shop at Amazon Go if one opened close to where they lived. However, 30% of Baby Boomers said they would be only somewhat likely or not likely to shop at an Amazon Go location if it was operating near their homes.
The biggest problem consumers envision when considering an Amazon Go visit is lack of ability to use coupons, cited by 34% of survey respondents; followed by lack of product selection, 29%; lack of social interaction, 24%; and not being able to use cash, cited by 12.5%.