According to an Engagement Labs study, consumer conversations drive 19% of all consumer sales, which is good news for Walmart.
In its recent analysis of more than 500 consumer brands across various categories, Engagement Labs ranked the brands that are the most talked about in consumer conversations, both in person and online.
Most Talked About Brand Offline:
Most Talked About Brand Online:
- Fox News
- National Basketball Association
- National Football League
“The Most Talked About brands are, of course, leaders in both size and market share,” said Ed Keller, CEO of Engagement Labs. “However, their marketing departments also understand the importance of making strategic decisions that get people talking, in order to distinguish themselves from the competition. These brands compete fiercely on the playing field by investing in talkworthy advertising, designing talkworthy products and cultivating relationships with loyal customers who advocate for the brand.”