Summit Slates E-Commerce Personalization Retail Panel

Reflektion, which creates digital platforms for retail personalization and predictive analytics, has announced that its CEO Sean Moran will join senior executives from The Home Depot, Golfdiscount.com and eBags on a panel at the 2015 eTail West Summit.

Shawn Coombs, director of product management, will represent The Home Depot, Reflektion noted, as Shilo Jones, vp/e-commerce, represents Golfdiscount.com, and Peter Cobb, evp and co-founder, represents eBags.

The panel, “The Evolution From Mass To Personal: The Personalization Journey,” will discuss current personalization tools, and when and where within the e-commerce experience personalization offers a return on investment, as well as how retailers can benchmark against their personalization strategies.

The event takes place February 17 to 20, at the JW Marriott Palm Desert Resort & Spa in Palm Desert, CA.