Taylor Launches Bath Scale Assortment

Taylor Precision Products has launched a broad range of new bath scales at this year’s International Home + Housewares Show, here.

The scales include four designs that Ronnie Emrich, vp/marketing, Taylor Precision Products, said had the potential for a lot of momentum to grow the category. Two of those feature new Retro Style scales.

“What we wanted to do there was give a tip of the hat to our heritage, and have a retro look but in a modern way. We’re the only brand that really has a heritage, so we thought it would totally makes sense with the Taylor brand,” Emrich said.

The retro style body analyzer and digital scale features stainless steel accents, a raised circular bezel and incorporates Taylor’s newest body analysis technology.

The Retro Style digital weight scale also features a raised circular bezel and Taylor’s latest technology but features a metallic copper accent. “We’re using some different finishes than we’ve ever used before,” Emrich noted.

The Retro Style body analyzer with stainless steel accents has a manufacturer suggested retail price of $39.99, and the metallic copper accent scale has a manufacturer suggested retail price of $29.99.