Supervalu Expands Partnership With Instacart

Supervalu has expanded its partnership with Instacart, the on-demand grocery delivery service, entering into an exclusive multi-year contract.

Under the agreement, Supervalu launched refreshed e-commerce sites “Powered by Instacart” for four of its retail banners: Cub, Farm Fresh Food and Pharmacy, Shop ‘n Save, and Shoppers Food and Pharmacy. By region, the market area includes Minnesota, St. Louis, MO, Virginia Beach, VA, and the Washington, D.C. area.

The two companies first teamed up to offer same-day grocery delivery in 2015. Based on customer response, Supervalu and Instacart will expand the offerings, including click-and-collect, which allows customers to order online and pick up at the store without leaving their vehicle. The expanded offering will soon provide integration of store coupons and loyalty rewards for orders placed online through the powered by Instacart sites.

“Our relationship with Instacart continues to evolve, and going forward we have a great plan for delivering online grocery and meal solution options for our retail customers,” said Anne Dament, evp/retail, marketing and private brands for Supervalu. “Supervalu is committed to addressing the unique preferences of the communities we serve, and now customers have another option to get the fresh, premier products they expect from our retail stores with the convenience of same-day delivery that fits with their busy lifestyles.”