Supervalu Preps Cub Urban Store Concept

Supervalu’s Cub grocery store division is opening a new urban format to cater to today’s consumer lifestyles.

The new 46,000-square-foot store will be located at 46th and Hiawatha Avenue in Minneapolis. Scheduled to open in the spring of 2019, the new urban grocery store will anchor a five-story, 148-unit apartment development by Oppidan Investment Company. The store will cater to the Longfellow neighborhood and appeal to customers who pass by the store daily via Hiawatha Avenue, the nearby light rail train, or a future multi-use path connecting Minnehaha Falls to the Midtown Greenway.

“This store brings a great new concept to the Cub portfolio as it will be our first store embedded into a residential complex,” said Anne Dament, evp/retail, marketing, and private brands at Supervalu. “We’re evolving our look and feel while showcasing new shopping innovations for a better experience for our customers. We feel this new format Cub is a perfect fit for this neighborhood.”

The versatile and modern design of the store will meet the needs of the traditional shopper while providing solutions for time-strapped customers, the company said. The store will feature a large deli area, a theater-feel popcorn shop, a farmer’s market layout in the produce section, enhanced floral gift space and a pharmacy. It will also feature multiple entrances and indoor café-style spaces. Visitors will also be able to use an outdoor seating area, complete with bicycle parking as well as a walk-up window.

Cub operates 80 grocery stores in Minnesota and Illinois.