Sur La Table has appointed Jason Goldberger as chief executive officer and as a member of the board of directors, effective immediately.
Kevin Keough, Sur La Table board member and managing director with Investcorp, stated, “Jason is a seasoned executive with over 25 years of experience in the retail industry, including a strong merchandising background in the housewares and kitchen categories. He has a proven record of driving digital transformations and implementing competitive market strategies at several well-known retail brands, which will be invaluable as we continue to pursue the strategic growth opportunities ahead for Sur La Table. We are excited to welcome Jason to the team and look forward to his many contributions.”
Most recently, Goldberger was with online diamond jewelry retailer Blue Nile, where he served as president, CEO and as a member of the board of directors, since 2017. Previously, Goldberger served as chief digital officer and president of Target.com, where he spearheaded the company’s digital strategy. He has also held senior marketing, merchandising and product management roles at industry leading retailers such as Gilt Groupe, Hayneedle.com, and Amazon.com, among others.
Goldberger said, “With my own long-standing passion for cooking, I’ve followed Sur La Table for over 20 years and have always been impressed with the company’s in-store expertise, intuitive website, and engaging culinary classes, all of which create a unique positioning in the market. I’m thrilled to join this iconic brand and to lead the company in this next phase of growth, with a focus on an integrated, seamless customer experience that will differentiate the brand for years to come.”
Kevin Nickelberry, Sur La Table board member and managing director with Investcorp, added, “The hiring of Jason comes on the heels of the recent refinancing of the company. These milestones, coupled with Sur La Table’s investment in its omnichannel offering, an ever-improving culinary class experience, a host of new marketing initiatives and the upcoming launch of an enhanced digital platform, position Sur La Table for growth going forward.”