Sur La Table Forms Partnership With Instacart

Instacart, a retail delivery service, has partnered with Sur La Table to allow customers to shop for housewares from their phones or laptops and have their orders delivered to their door, often in as little as an hour, according to the company.

Sur La Table customers will be able to shop on the Instacart platform in three launch markets, the Bay Area, Portland, and Chicago, starting on April 26. Customers can log into the mobile app or online, and fill their virtual carts. At check out, they can choose a delivery window.

Instacart allows consumers to order groceries online by connecting them with personal shoppers who hand pick items at local stores and deliver those items. The company has scaled to more than 40 metropolitan areas across the U.S., and partnered with dozens of grocery retailers, including national chains.

“Teaming up with Instacart offers our customers an entirely new, convenient shopping option with Sur La Table,” said Ben Rosenfeld, svp/stores, Sur La Table. “Instacart means that a customer with a dinner party tonight can order a casserole dish and have it delivered in time to cook for their guests.”