According to a study from marketing technology and analytics agency Adlucent, consumers planning to take advantage of Amazon Prime Day remain enthusiastic about the e-tailer. But the shopping doesn’t stop there, as approximately 68% of consumers will explore beyond Amazon, comparing products and prices on other sites.
Of course, many major retailers have aimed to counter Amazon, offering their own deals during its Prime Day promotion.
In the study, Walmart emerged as the biggest cross-shopping beneficiary of Prime Day, with 50% of survey respondents saying they would visit its website on the occasion. Other top Prime Day additional shopping sites include those operated by Target, an intended destination for 33% of Prime Day shoppers, and Best Buy, an intended destination for 32%.
In addition, 31% of Prime Day shoppers surveyed said they planned to comparison shop still other retailers as they searched for the best values even beyond the top online alternative destinations.
Adlucent stated that the top Prime Day shopping categories are electronics followed by entertainment, clothing/jewelry/shoes, home and kitchen, and beauty.
Of the 1,000 U.S. consumers ages 18 to 64 Adlucent surveyed to learn about their intentions for the shopping event, 75% said they would shop Amazon on Prime Day.