Survey: Consumer’s Mobile Obsession Generates Device Opportunity

In the United States, according to market research and consulting firm Deloitte, almost 90% of consumers check their phone in the first hour of being awake and 23% look at their device up to 50 times a day. Moreover, despite the newness of Internet of Things technology, 55% of those surveyed are already interested in a “connected home” solution, with consumers also showing interest in smart connected car technology, according to Deloitte’s Global Mobile Consumer Survey.

The results of a Deloitte survey also reveal that in-store mobile payment technologies currently are not used to their full potential by consumers in the United States, a situation that may change with recent market developments, the company noted. The survey demonstrated that consumers are interested in mPayment solutions in most circumstances when they use a traditional form of payment. In addition, 31% of consumers who have a device with Near-Field Communication technology used it for mPayments in the last month.

“While it’s common knowledge that consumers are addicted to their mobile devices, it turns out that consumers are truly more inseparable from their devices than previously thought,” Craig Wigginton, vice chairman and U.S. telecommunications sector leader, Deloitte & Touche, LLP, said in introducing the study.  “With over 70% checking their phones within 30 minutes of waking up, consumer obsession with devices is phenomenally high and the sheer amount of times per day that consumers access their devices for various activities be it email, text messages or social networks is staggering. We’re also seeing interesting long-term trends around IoT, consumers’ use of devices for work and play, from the potential of mPayments– currently underutilized but promising– to this year’s significant jump in music and video streaming.”