According to new research from the National Sleep Foundation (NSF) and the Consumer Electronics Association (CEA), 60% of sleep technology owners said they’re more aware of their sleep patterns.
The study also found that 51% of sleep technology owners said they’re sleeping better knowing the technology is helping them, and 49% said they feel healthier since they started using the technology.
These findings, suggested the NSF and CEA, who jointly designed and formulated the new “Consumer Awareness and Perceptions of Sleep Technology” study, can help marketers identify opportunities and challenges in the sleep technology market.
While the study also found that 46% of those who use sleep technology said they benefit from the technology, the NSF/CEA research also revealed a contingent of non-users who don’t think they need it, with only 27% reporting that they believe sleep technology will help them be healthier. The study also reported that nearly 60% of sleep technology owners said they’re satisfied with their devices.
“That’s an encouraging number for a still nascent technology,” said David Cloud, CEO of NSF. He noted that it is a misconception that a consumer needs to have a sleep disorder in order to benefit from sleep technology.
“Sleep is a vital sign of health and wellness, even more so than diet and fitness. In NSF’s most recent Sleep Health Index, more than 40 million Americans reported that poor sleep or lack of sleep impacted their activities at least once in the previous week. This represents a significant— and achievable— education and marketing opportunity for the sleep technology industry,” said Cloud.
Chris Ely, senior manager of industry analysis, CEA, also noted how advanced health and fitness technology has become in recent years.
“Led by the popularity of sleep tracking abilities within most wearable fitness activity trackers, our research with NSF shows sleep technology in its various forms is having a positive impact on users’ sleep,” he said.