S’well Appoints Rovit CEO

S’well founder Sarah Kauss has appointed Hugh Rovit as CEO, effective immediately. Kauss will take on the role of executive chairwoman with a renewed focus on brand vision and global innovation.

“After ten years of holding multiple roles, I’m thrilled to have Hugh join S’well’s management team to help us continue to scale and evolve the business,” said Kauss. “Hugh’s experience in leading consumer-facing businesses through omnichannel growth will be invaluable as I focus on developing new opportunities to further the evolution of the brand and our impact on the world.”

Rovit joins S’well after serving as CEO at Ellery Homestyles, a manufacturer and distributor of branded and private label functional window curtains and fashion bedding products. Previously, he was CEO of Sure Fit Inc., a manufacturer and distributor of home furnishing products, and also held CFO positions within the industry. He currently serves on the board of directors of a number of consumer durable companies, including Spectrum Brands.

In addition, recently Josh Dean joined the company’s leadership team as chief marketing officer, as the company launched its first global marketing campaign.