S’well has named brand veteran Josh Dean as chief marketing officer as the company eyes product expansion and growth opportunities.
Dean reports to company founder and CEO Sarah Kauss and is tasked with elevating the S’well hydration brand. He will be leading the charge to drive marketing and consumer demand across all marketing functions and help further the brand’s purpose and popularity.
He was most recently the CMO at apparel brand Tommy John where he relaunched the brand and drove exponential growth. He has won multiple awards including most recently being honored as one of AdAge’s 40 under 40. Prior to that, Dean spent his early years at Unilever working on campaigns for Axe and Dove, before transitioning to Chobani as vp/brand communications.
“This is a pivotal time in S’well’s brand story as we continue to innovate and launch new products into new categories, including vacuum-insulated food containers in summer 2019,” said Kauss. “Josh’s full spectrum of experience will be invaluable in activating comprehensive marketing and campaign strategies that drive S’well forward into the future.”