S’well, New Chapter Partner On Vitamin Case

S’well has partnered with New Chapter, a VT-based vitamin and supplement company, to launch the S’well by New Chapter Vitamin Case. The co-branded container fuses S’well’s design and aesthetic with a reusable vitamin case in an effort to enhance wellness habits and minimize consumption of single-use materials.

The product to come out of S’well’s sustainability as a service program, known as GroundS’well. Through this offering, the company said it works with global brands to support corporate sustainability initiatives and transform consumer behavior through innovative design and collaboration.

“At a time when personal wellness is so critical, we’re thrilled to partner with a brand like New Chapter to develop more ways for consumers to create sustainable and healthy habits,” said Sarah Kauss, founder and executive chairwoman of S’well. “We have a shared commitment as B Corps to develop products that enhance the wellness of our people and planet.”

The stainless steel, reusable S’well by New Chapter Vitamin Case includes a seven-day divider insert to hold up to eight vitamins per day and a lid that acts as a tray for added ease. It comes in three, best-selling S’well styles: Teakwood, Blonde Wood and Purple Garnet. It is available now at newchapter.com for $20 and will also be sold at swell.com in February 2021.