S’well has partnered with the New York City Mayor’s Office of Sustainability to help launch Bring It, a city-led multi-channel campaign focused on helping New York City public school students and the community reduce waste through advocacy and action.
Through this initiative, the company said, over 320,000 high school students across all five boroughs will receive a S’well or S’ip by S’well reusable bottle with the goal to displace more than 54 million single-use plastic bottles in New York City. The year-long partnership launches in conjunction with Climate Week NYC and in support of New York City’s Zero Waste goal.
The campaign will be supported with a wide range of programs and events that foster knowledge around sustainability, cultivate mentorship opportunities and encourage people to take action.
The partnership and Bring It campaign complements S’well’s ongoing sustainability efforts. It extends S’well’s Million Bottle Project, a sustainability program that promotes minimizing single-use plastic bottle consumption, with the goal to help displace 100 million plastic bottles by 2020.
“I am so proud to be a part of a program that is creating real impact for New York City, S’well’s home,” said Sarah Kauss, founder and CEO, S’well. “Together, we are developing a platform for change, offering today’s youth and tomorrow’s leaders the knowledge, resources and inspiration to address the global challenges posed by waste and single-use plastic bottles through meaningful actions.”