Swiss Diamond has introduced the Swiss Diamond XD lineup of cookware. The company launched the new assortment with a YouTube video that provides a glimpse into its Swiss manufacturing process.
The company said Swiss Diamond XD is its latest and most advanced diamond-reinforced non-stick cookware. It is produced using a new coating formulation and an advanced production process to develop a tougher cooking surface and better food release properties, according to the company.
Select Swiss Diamond XD cookware pieces are available now. Prices currently range from $44.95 for a 7-inch “Try Me” fry pan to $209.95 for a two-piece fry pan set. According to the company, it will continue to add pieces to the XD lineup including induction cookware throughout the fall of 2017.
“We are very excited about this new offering and the video is a great way to showcase our Swiss manufacturing process. It is what makes the brand unique and sets us apart from the competition,” said Kevin Seeley, director of national sales and business development for Swiss Made Brands USA.