T-Fal Looks To Heat Up The Kitchen With New Campaign

This summer, T-fal, a divison of Groupe SEB, wants to help both new and established couples “Heat Up the Kitchen” with cooking tips and pop-up classes designed to help home cooks.

The company has enlisted the help of two “Heat Masters” to help bring the heat in and out of the kitchen— entrepreneur, model and chef, Franco Noriega, and the creator of the relationship-focused podcast, We Met at Acme, Lindsey Metselaar.

Through the campaign, T-fal said it wants to draw connections between people’s passions and interests beyond cooking and help them to create memorable meals and relationships. Chef Noriega and Millennial dating podcaster, Metselaar will show off their own skills in the kitchen, share dating and cooking tips and encourage their fans to join T-fal sponsored pop-up cooking classes for singles and couples, which will be hosted in partnership with Cozymeal. Four interactive classes will take place July 16 and 17 in New York City and Chicago, two in each city.

“We thought this campaign was a clever way to encourage heating up the kitchen— both using our T-fal Thermo-Spot while tying to the idea of new and established Millennial couples cooking together as a fun experience,” said Kim Chaveco, senior product manager for T-fal at Groupe SEB. “We hope this campaign not only reminds cooks to properly pre-heat their pans with T-fal, but that the new tips and cooking classes give confidence to ‘heat’ things up.”