Tabletop Market Focuses On Mixed Materials, New Marketing Initiatives

On the second day of the New York Tabletop Market, October 18, vendors focused on new ways to add interest to tabletop segments, incorporating mixed materials, new finishes and new ways to add an entertaining lifestyle element to familiar SKUs, particularly those that might be multi-functional.

Fiskars Corporation’s Waterford brand debuted Short Stories, a mixed material line incorporating black marble into crystal barware and lighting. Nambé also showcased marble, adding its first SKUs in the material, in cheese boards for its Braid and Cabo designs.

Designed to add interest to bridal registry, Fiskars featured a program allowing the consumer to mix and match dinnerware, glassware and flatware to match his or her personal style, a concept that is set to roll out at Dillard’s, and eyed by other potential retail partners at the tabletop market.

From a business perspective, vendors at the market were focused on making the e-commerce channel more relevant, with glassware suppliers in particular such as Libbey, Arc International and Luigi Bormioli focused on developing web-specific experience-based marketing video content and and drop ship programs. Many were zeroed in on creating private label and exclusive programs, such as Arc and Qualia Glass, which opened a new showroom at Forty One Madison in part to take advantage of the opportunity to get its concepts in front of retail buyers.

TTU expanded on its best-selling Mason branded franchise, including storage items in frosted white and gray, as well as bringing the brand into various segments, such as dinnerware, textiles, cutlery, and wire organization. The farmhouse look continues to trend, and TTU focused on countertop storage canisters in the style as well. The farmhouse look was also part of Meyer Corporation’s introductions under its Paula Deen license, and it debuted Speckle, a white and blue speckled stoneware pattern with an enamel look with cobalt blue interiors.

Canvas Home opened a new showroom this market as part of a company redirect to dining and the table, debuting tableware with a handcrafted element. The company’s newest collection, Pinch, was developed with UK designer Linda Bloomfield, and it is both hand formed and hand glazed.

The home bar also continued to be key at the market, and Artland debuted bar carts and trays as a way for retailers to incorporate a bar-related furniture element to complement their glassware assortments. On the glassware front, Luigi Bormioli expanded its Mixology assortment to include textured barware looks.

In flatware, styles with a black matte finish have been top of mind with bridal consumers and of interest to retailers at the show, said vendors such as Hampton Forge and Gourmet Settings.

For more on the New York Tabletop Market, see NOUVEAU in the October 9, 2017, issue of HOMEWORLD BUSINESS®.