Tabletop Market Vendors Highlight New Categories, Licensed Collections

Tabletop and housewares vendors at the New York Tabletop Market, which wraps up today, October 16, are highlighting new collections that extend into new segments, pricepoints and licensing partnerships.

For example, Zwilling J.A. Henckels extended its brand into glassware, with double wall designs from industry designer Mateo Thun. Joseph Joseph entered the trash can arena with its Intelligent Waste can, featuring compartments for trash, compost, as well as recyclables.

In licensing news, Jay Companies debuted new outdoor melamine, bamboo dinnerware and a range of hydration under a Caribbean Joe licensing agreement.

At the Lenox party on Wednesday night, Sarah Ferguson, Duchess of York, was in attendance, foreshadowing new product opportunities for the Lenox and Reed & Barton brands.

Maxwell & Williams debuted new products from a new licensing agreement with Hershey’s, featuring Hershey’s Kisses, Reese’s and Jolly Rancher properties.

Dansk showcased new mix and match tableware from a partnership with South African brand Wonki Ware. 

In addition, arriving at retail are licensing pushes for November 2015’s “Peanuts” movie and December’s “Star Wars: The Force Awakens,” featuring tableware and beverageware from companies such as Zak, Tervis and Gibson.  

Craft beer collections remained strong at market, with companies such as ARC International, Orrefors, Lenox, Lifetime Brands and Waterford Wedgwood Royal Doulton introducing new beer SKUs. Luigi Bormioli also debuted a newly developed collection called Birrateque, featuring shapes and dimensions created for specific beer styles, in collaboration with Centro Studi Assaggiatori.

TTU, at its showroom at the Hotel Giraffe, took a departure this market from its handpaint designs and showcased instead what it called its “white house,” a selection of whiteware across its brands, including Tabletops Gallery and Denmark.

Orrefors debuted a new line called Bruk under its Kosta Boda brand, offering elegant, practical designs at a more affordable pricepoint.  

For more coverage of the New York Tabletop Market, see the Fall 2015 NOUVEAU in the October 12, 2015, issue of HOMEWORLD BUSINESS®.