a.t. kearney

Retail
Survey: Amazon Enjoys Prime Day Lift, But So Do Rivals

Prime Day has become an event, according to market research firm A.T. Kearney, with 63% of Amazon.com customers planning their participation in the promotion four days before its launch, but that doesn’t mean the e-tailer is the only company that benefited from the occasion.

Retail
A.T. Kearney: Back-To-School Sales Could Improve

After conducting a study of adults planning to shop for back-to-school merchandise, A.T. Kearney, a strategy and consulting firm, said that almost 80% of consumers plan to spend the same or more on back-to-school shopping this season versus the 2015 period, despite a 3.4% drop in consumer confidence from this time a year ago.