Bob’s Discount Furniture is embarking on an ambitious new brand campaign, designed to shed light on how it creates and offers accessible value for its customers.
Willliams-Sonoma is addressing concerns that some of its products that carry Made in the U.S.A. claims may not meet U.S. Federal Trade Commission standards for such labeling, the company has maintained.
The Dallas Market Center has named Guillermo Tragant to the newly created position of creative director.
Lamps Plus, a long-time Marketplace participant, will launch its first Amazon mobile video ad campaign next Tuesday, July 17, which happens to be this year’s version of the e-tailer’s annual Prime Day.
Crate & Barrel has teamed up with actress and producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off with the launch of Crate & Barrel’s holiday advertising campaign.
Target is positioning the marketing support for the launch of its Project 62 furnishings line.
Walgreens Boots Alliance is partnering with communications services firm WPP and selected a team of WPP agencies to develop a comprehensive marketing strategy for its retail and wholesale businesses as well as its health and beauty product brands.