advertising

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The Art Of Promotion

One of the enjoyable aspects of my job is the opportunity to write about the constant flow of new products and the ever-changing retail marketplace. 

Retail
The Container Store Launches Brand Campaign

As The Container Store celebrates its 40th anniversary, the home organization specialty store is launching a new brand campaign focused on its mission of helping consumers maximize the space in their homes, company officials said.

Appliances
SodaStream ‘Shame’ Campaign Honored

SodaStream International’s “Shame Or Glory” advertising campaign recently won the European Effie marketing award in the Carpe Diem category. The Effies competition is said to attract thousands of entries from around the world.

Retail
Crate & Barrel Partners With Reese Witherspoon

Crate & Barrel has teamed up with actress and producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off with the launch of Crate & Barrel’s holiday advertising campaign.

Appliances
Krups Launches Consumer Ad Campaign

Krups is launching a multi-pronged promotional program that includes consumer print, television and digital advertising in an effort to broaden the brand’s reach and introduce its products to a broader consumer base, officials with the company said.

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